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Sonji McFarlane

Sonji McFarlane

Sonji McFarlane

Head of Trade Marketing, Proximo Spirits

An entrepreneurial business leader, Sonji has leveraged her 15+ years in Alcoholic Beverage giants like Diageo and Jose Cuervo to boost innovation and strengthen each portfolio of brands. She is a creative marketing force, who inspires and engages her teams to thrive in growth drivers like Ambassador programs, digital, and sports marketing.  Above all, she enjoys her work, especially taking the time to build win-win partnerships, while helping her team to grow and learn individually. For her, everything starts with a foundation of respect and resilience.

 

Why Sonji? Sonji’s experience in building partnerships with the right mix of win-win and strategic intelligence, plus her passion for global travel and hospitality, shape her unique perspective of what top-shelf concierge services look like.   Her insight will enrich the strategic planning and sustainable moves ABCVIP makes moving forward.